THINKING BAT THOUGHTS 8: How To Sell A Batman Comic

In this weekly feature available only to paid subscribers, James Tynion IV reflects on his time writing in Gotham City, revealing the secret history of his run on Batman.

My BATMAN run launched with Issue #86 at the start of January to decent sales. There was a modest uptick from #85, but only a very small one. It was fine.

Let me give you a piece of advice if you’re launching a comic book series… There are probably no worse months to do it than in December or January. In December, retailers are focused on holiday shopper…